THE THAT WORKS METHOd
So, How Does THAT WORK?
The That Works Method is a commercial framework built around one simple belief: the greatest opportunity in your business is often the one you already own. Through structured human conversations, we uncover hidden revenue, strengthen relationships, and create sustainable commercial growth.
Is this your business?
That Works is built for businesses in the hospitality industry who already have demand, data and a sales team, but know there's more commercial opportunity to unlock. Whether it's hidden inside your CRM, your sales processes or your commercial strategy, we help uncover it, recover it and turn it into measurable growth
Your CRM is full of old enquiries
Thousands of previous conversations that have never been revisited.
You want stronger commercial performance
Better sales systems, clearer strategy, and improved commercial processes.
If this sounds familiar, you're exactly the kind of business we built That Works to support.
Your sales team is stretched
They're busy managing today's workload, leaving little time for proactive business development.
You need experienced commercial support
Commercial leadership without committing to another full-time senior hire.
You've lost touch with previous clients
Relationships fade when nobody has the time to reconnect.
You believe conversations still win business
Technology helps organise opportunity. People create it.
Recovering revenue is only the beginning.
Finding hidden opportunity creates immediate commercial value. Building a stronger commercial business creates long-term growth.
Alongside opportunity recovery, we work with businesses to improve the commercial engine responsible for generating future revenue.
Support can include:
Strategy
Defining clear commercial pathways to untapped growth.
Sales consultancy
Expert guidance to refine your team's commercial approach.
Market positioning
Differentiating your brand to capture high-value interest.
Brand positioning
Aligning your identity with core commercial strengths.
Business development
Smart outreach strategies that build lasting partnerships.
Training
Empowering your internal teams with commercial skills.
Systems
Optimising the technology that powers your sales engine.
Customer journey improvement
Removing friction to enhance client acquisition.
Sales processes
Developing sustainable workflows for consistent growth.
Every recommendation is designed to make your commercial operation stronger, more efficient, and more sustainable.