ABOUT THAT WORKS · ALEX RYAN

I'm Alex Ryan, founder of That Works.

I've spent over a decade working in the events industry, leading sales teams and helping businesses win new customers.

Throughout that time, I've seen the same problem again and again. Businesses have plenty of potential opportunities, but their sales teams are so busy looking after what's in front of them that nobody has time to go looking for what's next.

That's why I started That Works.

Alex Ryan with his son

WHY THAT WORKS EXISTS

There’s always someone you mean to call.

Throughout my career, I’ve seen valuable relationships go quiet. Previous enquiries aren’t revisited. Potential customers aren’t approached.

Commercial teams are occupied with the day-to-day: answering enquiries, preparing proposals, looking after customers and keeping the business moving.

The intention is there. Finding the time is harder.

I created That Works to give that proactive work dedicated attention — understanding who is worth speaking to, finding a reason to get in touch and starting the conversation.

TECHNOLOGY & RELATIONSHIPS

Better preparation.
Human conversation.

Technology and AI can improve research, intelligence and commercial decision-making. They help us understand where to focus our attention.

But they should support human relationships, rather than replace them.

Listening, asking useful questions and understanding what someone needs still matter. That’s the thinking behind That Works.

Human conversation creates opportunity.

OUTSIDE WORK

Family. Fresh air.
A bit of sport.

I live in Surrey with my partner and our three sons.

Outside work, I enjoy running, keeping fit and spending time outdoors with the family. Rugby and football are part of the week too — including coaching my eldest son’s rugby team.

With three boys, life is rarely quiet. Getting outside together is one of my favourite ways to spend the time.

LET’S TALK

Tell me about
your business.

Where would a little more proactive attention make a difference?

We can talk about the relationships you already have, the clients you want to reach and whether That Works could help.

Book a discovery call