UNLOCK HIDDEN REVENUE
When was the last time your sales team spoke to the clients already inside your CRM?
Most businesses invest heavily in generating new enquiries while the opportunities they’ve already earned sit untouched.
We recover the opportunities you've already paid to create.
Why does this opportunity get missed?
Modern sales teams aren't short of talent. They're short of time.
Today's sales teams are expected to respond to new enquiries, manage active opportunities, attend meetings, update CRM systems, prepare proposals and consistently hit revenue targets.
With so many competing priorities, proactive opportunity recovery is often the first activity to disappear.
The opportunity doesn't disappear. It simply remains inside your CRM, waiting for someone to reconnect.
Active opportunities always come first
Sales teams naturally prioritise today's enquiries over yesterday's conversations.
Proactive outreach gets pushed back
Previous enquiries, dormant clients, and existing relationships rarely make it to the top of the day's priorities.
Hidden revenue stays hidden
Valuable commercial opportunities remain inside your CRM because nobody has the time to proactively revisit them.
That’s where That Works comes in. We become an extension of your commercial team, focused on uncovering and activating the opportunities you already have.
How We Help
01 — FIND THE OPPORTUNITY
Uncover the revenue already inside your business.
We analyse historic CRM data, dormant enquiries, previous clients and lost opportunities to identify where genuine commercial potential may still exist.
02 — PRIORITISE THE OPPORTUNITY
Focus human effort where it has the greatest potential.
We combine commercial experience, structured data analysis and AI-assisted prioritisation to identify which relationships and opportunities are most worth revisiting.
03 — RECONNECT THE OPPORTUNITY
Turn dormant data back into human conversations.
We proactively reconnect with previous clients, enquiries and lost opportunities, qualify genuine commercial potential and return actionable opportunities to your sales team.
YOUR SALES TEAM HAS A DAY JOB.
THIS IS OURS.
Your sales team should be focused on converting today's opportunities, looking after customers and building tomorrow's pipeline.
Going back through years of CRM data, identifying which relationships are worth revisiting and then proactively reconnecting with them takes time, consistency and experience.
That's where That Works comes in.
61%
30%Â
37%
B2B revenue comes from existing customers through renewals and expansion.
Clients receiving value affirmation are 30% more likely to close premium deals, a result that doubles when they engage directly with a dedicated salesperson.
CRM users say poor data quality is costing their business revenue.
EXPERIENCED COMMERCIAL RESOURCE. WITHOUT ANOTHER FULL-TIME HIRE.
That Works gives clients access to senior commercial and business-development experience without needing to recruit another permanent member of the sales team.
Watch how That Works unlocks hidden revenue
In this video, we walk through the Find → Prioritise → Reconnect process and explain why a dedicated recovery resource is more effective than tasking an already busy sales team.
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